As a result of Wegelin’s online activities on several social platforms, she could generate a Facebook group of approximately 90.000 members. Financial independence describes the state in which one is independent of other entities and has gathered so much money, through investments or passive income, that work is not necessary anymore (Mann, 2020). Today, the blogger Natascha Wegelin – better known by her alias “Madame Moneypenny” – empowers women to deal with their finances and to achieve financial independence. In the past, women weren’t allowed or didn’t want to take care of their finances: money, investment, and finances were men’s business. One topic that is gaining interest recently is that of financial independence for women. Social media enable people to educate about topics they are interested in, topics to which getting access has been difficult in the past, and topics they learn about only through social media. People engage in social media for several purposes.
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